Understanding today’s B2B Buyer’s Journey is Crucial to Win in Marketing for B2B - Interview with Mark Donnigan

B2B marketing has the distinct obstacle of typically handling long and complicated sales cycles. These can be caused by a range of elements, such as the requirement for multiple choice makers, the high value of the product and services being sold, and the need for thorough research study and consideration before buying.Nevertheless, B2B marketers c

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Mastering today’s Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique obst

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